7 Proven Ways to Boost Your Conversion Rates

Growing a business is hard. There’s no doubt about it.

There’s a ton of actions you can take to boost growth, but, not all of them are created equal. Should you increase leads? Conversions? Or profit?

The easiest and cheapest choice out of all options is to ramp up your conversions.

So here are 7 proven ways  to boost your conversions and consequently ramp up your sales and profits.

 

Let’s go.

 

 

 

  • Add A Risk Reversing Guarantee

 

 

When deciding to buy, there’s always going to be a level of risk involved. Especially when it’s something your prospect can’t physically touch.

 

A guarantee is an excellent way to reverse that risk and eliminate the thought of your prospect being “taken”.

 

Imagine that you want to buy a car, you’ve scoured the internet and found two dealers close to your city.

 

The first dealer tells you that he wants $2200 dollars for the car. Take it or leave it. No guarantees. If you don’t like it after buying, then tough luck.

 

The second guy asks for $2500 dollars. But he tells you that he’ll fill the tank with fuel, and let you test out the car for a week before you come to a decision. If you don’t like it, no problem, just bring it back and you owe nothing.

 

You’re likely to choose the second option right? Because there’s no burden on you, and the seller assumes most of the risk.

 

Two companies who do a good job of eliminating risk are Netflix and Terapeak.

 

Netflix gives prospects a free trial month where they won’t be charged unless they stay subscribed for longer than 30 days. It can be cancelled at any time.

 

Terapeak, a market research tool for ebay business owners, gives prospects a free 7 day trial in which they could potentially increase profits from research in their trial.

 

If you’re a prospect for any of these two business above, there’s no risk on your part and there’s no reason not to try them out.

 

That’s how you want your prospects to feel.

 

To nail down the optimal conversion boosting guarantee for your business, start by asking yourself the following questions.

 

  • Do you have a high or low cost product or service?
  • Are you billing customers every month?
  • Are you making bold claims?
  • Are you claims proven, or unproven?
  • What are your prospects most concerned about?

 

This will help you decide the optimal guarantee for your business and boost your conversion rates. However nothing tops A/B split testing to pinpoint what works best.

 

 

 

  • Sprinkle On Some Testimonials

 

 

Testimonials are just there to fill in blank space, right?

 

Well, not really.

 

We know that there’s always a feeling of risk or loss involved when deciding to buy, and that’s what makes testimonials great conversion boosters. They help prospects identify with your customers, show how your business impacts other lives and make your business more “human”.

 

When wikijobs wanted to increase the number of practice tests they sold, they split tested testimonials on their site and skyrocketed their sales by a huge 34% by adding a few simple “sober” testimonials.

 

To get the most bang for your buck with testimonials:

 

  • Keep them short, sweet and simple; with a heavy emphasis on the benefit of your service/product.
  • Sprinkle them throughout your website
  • Add a photo of your client or a company logo along with their name
  • Have a page dedicated to testimonials
  • Split test different testimonials on different pages

 

These two testimonials here by the hubspot customer testimonial page are excellent examples.

 

Image from hubspot.com
Image from hubspot.com

 

They’re both concise, clear and show prospects how other people are benefitting from hubspot.

 

If you’re looking to add testimonials to your site, two great plugins you can use are Clean Testimonials  and  WP Customer Reviews.

 

 

 

  • Have a Sales Funnel

 

 

Generally, the more expensive/complicated a product is, the more time it will take for people to be ready to buy.

 

That’s where a sales funnel comes in handy.

 

Let’s imagine that your product is an marketing course that’ll show customers how to increase their sales online.

 

You’re attracting visitors to your lead page and some are buying, but what about the remaining prospects?

 

Instead of just letting them go, offer an incentive for them to subscribe to your email list. You can offer an ebook, a checklist, or even an email course.

 

Once you have warmed them up and gained their trust by providing value, you can regularly invite them to check out your products/services.

 

 

 

  • Focus On Mouthwatering Benefits

 

 

Making your copy benefit driven is another powerful way to boost your conversions.

 

When Michael Aagaard of contentverve.com ran a test for Match office.com (a real estate portal that helps businesses find offices for rent) he boosted their conversions by 14.79% by simply changing the CTA from “Order information and Prices” to “Get Information and prices”

 

Another case study that proves that power of benefit driven copy is from Roader Studios.

 

They wanted to increase opt ins for a campaign that shows people how they can get “business famous” in just five days.

 

So they switched their CTA from “click here to continue reading” to “Make me famous”. The result of this simple tweak?

 

A nice 8.39% boost in conversions.

 

There’s more case studies that reveal the same thing over and over again…benefit driven copy constantly outperforms vague, factual copy.

 

To boost your conversions right now, go through any headlines and CTAs that you have. Can you make them more benefit driven? Do they quickly tell the your prospect what he gains?

 

If not, think about the biggest benefit of your offer and weave it into your copy.

(Need help creating benefit driven copy? Drop me an email and I’ll see if I can help you out)

 

 

 

  • Power Up Your Headlines

 

 

An average of 8 out of 10 people read headline copy, but only 2 out of 10 will read the rest. Some scary figures when you’re trying to capture attention, right?

 

Your headlines can make or break your conversion rates. They’re responsible for hooking your prospects attention and seducing him into your copy by drilling the benefit of your offer into his brain.

 

If your headline fails to capture your prospects attention, it doesn’t matter how good your sales letter article or copy is. You’re doomed from the start.

 

3 ways to create high impact headlines that convert are to:

 

  • Arouse your reader’s curiosity
  • Have a gripping benefit to the reader
  • Be very clear and concise. No cute stuff.

 

You’ll find that the most popular headlines do at least one of the three things above really well.

 

As always, the best way to determine the optimal headline is to continually test different headlines. Which benefit interests your prospects the most? What words catch his attention better?

 

Answer those questions and you’re well on your way to creating powerful headlines that boost conversions.

 

 

 

  • Include A Compelling Value Proposition

 

 

One of the most influential factors for boosting conversions is your value proposition.

 

Simply put, a value proposition is the primary reason why a prospect should buy from you.

 

What’s in it for them? Why should they buy from you instead of your competition?

 

Well known value propositions include the Zappos “365 day return policy and we pay shipping both ways.” Apple’s “1000 songs in your pocket”, and from Kissmetrics “Google analytics tell you what happened, Kissmetrics tells you who did it”.

 

A good value proposition tells your prospect how your product/service will benefit him and how you’re different/better than your competition. All three of the above examples do both things perfectly.

 

In the 1920’s Schlitz beer was number 5 in the American beer market. Unsatisfied with their position, they hired legendary copywriter Claude Hopkins.

 

In the ad that blasted them to the top, Hopkins described in detail the careful process that the company went through to purify their beer and ensure that it was top quality.

 

He talked about how every pipe was cleaned twice for purity, how each bottle was sterilized four times before it was trusted to hold Schlitz beer and how they used pure water from a 4,000 foot well, despite the Lake michigan nearby being an acceptable source.

 

The funny thing is…every other beer company used the exact same cleaning process.

 

However, Schlitz was the first beer company to tell their customers this. Which is why it became such a high converting value proposition.

 

If you haven’t crafted a value proposition yet, here are 3 quick steps to help you come up with one.

 

  1. Find your prospects most burning problem.
  2. List the main benefit of what you’re offering.
  3. Understand how you differ from your competition.

 

Another excellent way to develop your value proposition is to ask your customers and dive deeper into your business. Do a survey and ask why they like doing business with you. What attracts them to your business the most? Do some sleuthing behind the scenes.

 

 

 

  • Reduce the Number of Options

 

 

While you might think more is better, sometimes in the world of marketing it isn’t.

 

Reducing options and required fields can lead to shocking increases in conversions.

 

A case study by the New York times tested the influence of choices and options on our buying decisions.

 

The test was carried out on two different saturdays and had some interesting results.

 

On one Saturday, 24 different flavors of jam were given. The next Saturday, people were only presented with 6 different flavours.

 

On the day with 24 different flavors, 60% of the people tasted the jams. Only 3% actually bought anything.

 

On the day with 6 flavours however, only  40% of people stopped to taste the jam, but 30% of them made purchases. Resulting in 600% more jam sold.

 

Another case study by Marketing sherpa revealed how just adding one additional field into an opt in form can decrease conversions by a nasty 11%.

 

The lesson here? Don’t bombard your reader’s with options. Keep things simple and you’re more likely to increase sales.

 

There you are, 7 proven ways to spike your conversions. The important thing to remember is to constantly test things in your business for optimal results.

 

How do you go about increasing conversions? Let me know in the comments below!

 

Hassan Ud-deen is a freelance blogger and email copywriter (who likes to be called “The Wordslinger”). He helps businesses use content to grow. If you need help with your blog posts or copy, shoot him an email.

 

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5-Must Have Books for Triggering Explosive Business Growth

If there’s one thing stopping you from triggering explosive growth in your business it’s knowledge…

 

Knowing how to generate prospects and close leads.

 

Remember, no matter what type of business you’re in, you’re always in the business of marketing.

 

So here are 5 must reads that will (when coupled with action) smash you beyond your current level of business and leave your competition coughing over your dust bubbles.

 

Why 5?

 

Because it’s better to learn from 5 great books and apply that knowledge; rather than whiz through 20 good ones with just surface level insight.

 

These have been the most influential marketing books for me and for many others. I hope you can find value in them too.

 

1- Getting Everything You Can Out of All You’ve Got – Jay Abraham

 

A no no-nonsense book that slices through all the fluff and gives you timeless marketing lessons that apply to any business. you could put into action one day and profit from the next.

 

2- Influence: The Psychology of Persuasion – Robert B. Cialdini

 

This pack-a-punch book is an excellent tool for understanding human nature and psychology and how to apply that knowledge to your marketing, with vivid stories that illustrate the power of a little psychology in your marketing. Definitely a lethal weapon to holster in your marketing arsenal.

 

3- Kick-Ass Copywriting Secrets of a Marketing Rebel – John Carlton

 

The book is only available directly from John’s site, it’s more pricey than your average marketing/copywriting book, but it’s worth every single penny. Crammed with secret treasures from a battle-tested marketing veteran, this book reads like a hypnotic page turning thriller. John’s infectious writing style leaps out the pages and into your brain whilst drilling you with actionable pearls of copywriting and marketing wisdom that are guaranteed to help you fatten your wallets.

 

4- The E myth– Michael Gerber

 

The E myth is an essential reading for anyone with an audience based business. The main message being how to work on your business and not in it. How to actually grow a business, not just waste away time doing technical work. Which can prove challenging for many of us business owners who are in love with the services and products we offer.

5- Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same – Danny Inny

 

The ultimate guide on growing your audience based business and it’s free on the firepole marketing website!

 

Danny Inn, and other well known individuals who have built thriving audience based business use their insights to describe how they would build an audience based business again, literally from scratch. Implementing the advice in this book will enhance your business, simple as.


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20 Websites That’ll Turn You Into A Marketing Machine

You can an have awesome service. You can have a bad-ass product.  You can even have an eye-catching funky design.

But all those things ain’t worth squat if you don’t know how to market your business.

Remember, it’s the sizzle that sells the stake.

So here’s a list of 20 terrific blogs, that are rammed with information to help you gain some killer marketing insights.

1. http://www.copyblogger.com/

Great insights and tips on how to use content marketing to blast yourself to success.

2. http://moz.com/

Tons of in-depth marketing and SEO advice.

3. http://unbounce.com/blog/

Landing pages 101. An all you can eat buffet for content related to creating effective landing pages, increasing conversions and improving copy.

4.http://sethgodin.typepad.com/

Not your run of the mil content. You’ll find articles that pinch your brain and persuade you to think a little more.

5 .http://www.themiddlefingerproject.org/

One of my personal favorites.

Ash Ambirges tough, punchy writing combined with her unique advice will keep your eyes glued to the screen.

6. http://boostblogtraffic.com/

John Morrow’s boost blog traffic does exactly what it says in the URL. You’ll find tons of high quality posts about blogging and traffic generation to help you grow any blog.

 

7. http://www.firepolemarketing.com/

Ever wondered where you could find legit, real business growing advice?

Well Danny Inny’s firepolemarketing is a site where you can. You’ll find value packed posts and courses all tailored towards helping the small business owner significantly boost their business.

8. http://www.writersincharge.com/

If you’re a freelance writer and you’re looking to improve your business then writersincharge is the website for you; expect insightful articles on marketing your writing business and improving your rates etc.

9. http://bensettle.com/blog/

Ben settle’s site rocks. There’s a wealth of information on email-copywriting, copywriting and marketing in general.

10. http://goinswriter.com/

Probably one of the most inspirational and powerful blogs for writers. The site has a focus on creativity, writing and growing your audience.

11. http://www.dobermandan.com/

Since I’m a copywriting fanatic, I love this site. It’s one of the few that I read regularly and Dan’s old school education in direct mail copywriting makes for unique advice on building a business and copywriting.

12. http://www.quicksprout.com/

A blog by traffic by traffic generation wizard Neil Patel. Overflowing with research backed by data and insightful experiments, If your looking to superpower your marketing/traffic generating education quick sprout is a must.

13. http://www.searchenginejournal.com/

Search engine journal is an excellent site for more news type marketing  information and indepth marketing reports and guides.

14. http://www.john-carlton.com/

If I had a copywriting crush, it’d be John Carlton. Hands down.

Johns one of the most respected and ripped of marketers and copywriters alive, no one comes close to the waterfall of knowledge that he’s capable of dropping.

His no nonsense veteran advice coupled with his muscular, gripping prose will quench all your educational thirst.

15. http://www.thegaryhalbertletter.com/

Gary’s site is full of his advice that people had to previously pay for. You can expect to receive a raw, powerful schooling in all things relating to marketing and copywriting.

16. http://menwithpens.ca/

If you’re involved in marketing of any kind, there’s a good chance that your going to need strong copy to solidify your marketing. That’s where the mens with pens blog has got your back.

17. http://www.hubspot.com/

Want simple useful practical marketing advice?

Hubspots the site for you.

18. http://www.unmarketing.com/

Unmarketing is all about positioning yourself as an industry expert in your niche through the use of viral, social and authentic marketing. My favorite thing is the podcast. You get quick bursts of advice without having to read.

19. http://searchenginewatch.com/  

An all you can eat information site for everything related to improving your search engine ranks.

20. http://www.socialmediaexaminer.com/

Their mission is to help you navigate the constantly changing social media jungle. One of the top marketing podcasts on ITunes. They provide tips on social media and blogging to help you connect with customers and increase traffic.

There you are, 20 marketing websites to fill your brain with killer insights and actionable information.

If you need a writer to help you with your marketing, be sure to drop me an email 😉

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7 Must Have Ingredients For A Powerful Sales Letter

 

There’s a ton of sales letters out there.

Some of them are great, while others just suck ass.

A sales page can make a huge difference in the amount of revenue that your product brings. A good sales page means higher conversions, increased traffic and ultimately more sales and cash.

But how do you go about creating a solid sales letter that milks cash?

1. Dangerously Hypnotic Headlines

A headline can make or break your sales page.

Most writers often slap one together at the last second.

This is a big mistake.

Think about it.

Before your prospect arrives at your body copy, the only way to attract his attention is to draw  him in with your headline…And according to master copywriter John Carlton, “Savvy copywriters often spend 90% of their time crafting just the headline”.

Your headline is the foundation of your sales page. If it fails, so does everything else.

It has two main objectives:

1. Stop your intended audience dead cold and steal their attention

2. Grab them by the hand and lead them in to your ad

And for your headline to do the two things above, it has to either;  provide a benefit so valuable and mouth-watering that your prospect can’t help but read it, or pique his curiosity until he can’t help but descend down into your copy.

Take for example the following headlines below:

  •  How To Jack Up Your Testosterone Level Over 250% At Exactly The Right Time In Your Workout… Every Time You Work Out (John Carlton)
  • How To Burn Off Body Fat, Hour-By-Hour (Gary Halbert)
  • Do You Make These Mistakes In English? (Gary Halbert)

They all either pique the reader’s curiosity or provide an enticing benefit that is guaranteed to powerfully suck readers into reading on.

When coming up with your next headline, think about the biggest benefit or most unique  feature of whatever you’re selling is, then work that into your headline.

2. Gripping Opening Paragraphs

Want to know the purpose of your headline? To get the the first sentence read.

The purpose of the first sentence? To get the second sentence read.

And the purpose of the second sentence? You guessed it…to get the third sentence read. And so on etc.

Once you’ve got a pack-a-punch headline, your next hurdle is to lure your reader deeper into your copy with captivating sentences and paragraphs.

Because if your reader doesn’t make it past your opening sentences and paragraphs, he damn sure ain’t making it down to your buy it now button.

So how do you keep your reader glued to your copy and have him smoothly slide from paragraph to paragraph like Tarzan swings effortlessly from tree to tree?

Easy.

Use short sentences, short paragraphs and ask questions, just like what I’m doing to you right now .

Short sentences and paragraphs are easy to read. Follow them up with a couple of questions, and you have a smooth conversational flow that compels people to keep reading.

3. Subheads That Demand Attention

Subheadings are like mini-headlines. Not only do they entice your reader further down the page; but they also break up your copy and make it look less intimidating.

Most people scan when they read; your copy is no different.

Subheads will allow scanners to quickly identify what part of your copy resonates with them and instead of having to dive into an ocean of words and information.

Again, use the same principles behind creating killer headlines to create killer subheads.

4. Use Attention Arresting Words That Slap Your Prospects In the Face

Good copy goes light on goes light on adjectives. And heavy on action verbs.”John Carlton.

The purpose of copy is to boil your readers emotional cauldron till they are driven to take action.  And one way to instantly inject a hefty emotional wallop into your writing, is to use power-words that force readers to feel.

Your words have to penetrate your readers defenses and open the floodgates of emotion.

The best the way to do that is to paint vivid pictures in your prospects mind via hard-hitting action verbs.

Take a look at the sentence below.

“He was a horrible, cruel man who’s ginger colored hair blew in the wind as he told his sad, sobbing wife that their marriage was over.

Compare that too…

“The cold-hearted bastard plunged a knife right into her heart.”

Action verbs add attention arresting strength and vigor to your copy that adjectives lack.

To crank up the power of your words, find a sales letter that blew your mind and study the action verbs. Ask yourself what other words could be used. Play with the sentence structure. Get used to picking the right word.

 5. Bullet Points That Stomp On Greed Glands

You’ve captured your readers attention. He’s interested in your copy. The next step?

Stomp on your his greed glands. Show him how he’ll benefit from your product. How?

Fire benefit driven bullet points that transform his spark of interest into a monstrous flame of scorching desire.

Start off by creating a fact file about your product. These are the simple features of your product.

Let’s say your selling an exercise program designed to help people lose weight.  Your features would look like this:

  • Five 60 minute DVDs that show you how to correctly perform calisthenic exercises and the mistakes to avoid.
  • A 100 page e-book on nutrition
  • A workbook for you to track your progress

That’s a basic list of features. Stopping here is a big no no. Your customers burning questions need to be answered.

What you need to do now, is transform those features into benefits. What will those features do for your customer?

  • The 60 minute DVDs are included because they help you perform exercises correctly and prevent injury from improper form. They have been proven as best way to learn the exercises, and they allow you to exercise in the comfort of your own home, without having to worry about pesky opening times.
  • There’s a plethora of false information about dieting that encourages long term health problems. We’ve included this nutritional eBook to help you hit the ground running and dodge dangerous diet fads, and direct you to the health-boosting power-foods.
  • Losing weight can be a rocky road at times. That’s why you need something to motivate you. We’ve included a tailor made workbook to help you track your progress, identify where your weaknesses are and most importantly keep you in a positive mind frame.

See what’s going on here?

The benefits of the product are being pumped straight into the readers brain. Instantly increasing his desire for what you are selling.

6. No Risk On Your Prospects Side

People have been take for a ride too often.

They’ve paid for stuff that and it never arrived before.  Why are you any different? How can they trust you?

Sure, you promise that your product will shatter their expectations and that their satisfaction is guaranteed. But guess what, so does everybody else.

The only way to squash the doubts squirming inside your readers brain, is to back your product up with an iron clad guarantee; where you shoulder all the risk.

Offer a 100% money back guarantee and back your claims with cold hard cash. Put your money where your mouth is.

7. A Solid Call to Action

There’s a reason behind why most sales letters have the following phrases at the end; buy now, order before it’s too late, hurry.

It’s because your copy is designed to move your reader to act. Nothing else.

And if you let your readers attention waver even just a little… you’ve lost.

You have to catch him in full lust mode and lead him by the hand to a better place.

You don’t need anything fancy here. Just something that invites the specific action you want.

 

There you are 7 must have ingredients for a killer sales letter. What do you think is the most important part of  a sales letter and why?

Let me know in the comments below!

 

 

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5 Kick-Ass Steps To Swiftly Supercharge Your Writing

You might have heard what the legendary copywriter David Ogilvy said about having superb writing…

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”  – David Ogilvy”

Now, even though Ogilvy is talking about ads, the same applies to blog posts.

Why?

Because regardless of whether you’re writing a sales page, a blog post, or an email. Your aim is to get the reader to take action. That action might be to buy your product, share your post, or even just reply to you.

But for your reader to take action, they have to read your post, and for them to finish reading your post…

They have to have enough interest and desire to continue to reading your post.

Let’s do a little role play…

Let’s say you run a blog for medium sized eCommerce businesses.

Imagine you’ve discovered a new sales strategy for eCommerce sites that could explode your blog readers income by an amazing 70% within the next 3 months, have customers salivating for their product, and get them free endorsements.

You craft a post on your blog revealing this business booming strategy and how to implement it…

After racking your brain and writing your heart out for what feels like forever. You relish in satisfaction as you hit the publish button.

Your buzzing with excitement when you think of all the supportive emails, shares, comments, likes, and links you’ll get that will send in droves of traffic to your site and propel your subscriber count soaring through the roof.

But somethings up…

Two agonizingly slow days have passed.

You’ve got over 500 views, but no likes, shares and links whatsoever.

Followed by two spammy comments from “Johnny Buttcrack” touting his ” secret trading system” that made him a “bucket load” of money online by working only 2.5 hours a year.

( Yeah, right.)

Basically…

Your post is as interesting as a picture of a lost buffalo eating grass in a field.

"Hey... I heard that"
Hey… I heard that”

You know what the problem is dontchya?

Your writing.

The content you wrote might have been a life changing treasure but it failed when it came to one crucial thing.

Keeping your reader interested and engaged whilst making your posts (or any type of content) feel like a slippery fun slide vs a brain numbing block of text.

You now have two options when it comes to keeping your reader engaged; hire a professional writer to help you craft powerful content that gets results, or use the actionable steps below to supercharge your writing.

So let’s dive into 5 actionable steps you can take to create, straight for the jugular writing that jumps out of the screen and grabs your readers by the collar, dragging them into your posts.

1. Use the Active Voice

You ever wondered how some sentences have a punchy, fast-paced feeling that keeps you hooked?

Well, one ingredient to creating that pace in your writing is the powerful active voice.

Writing in the active voice is writing sentences in which the subject of the sentence “acts”.     (The subject is doing something)

Which is completely opposite to writing in the passive voice.                                                       (The subject has something done to it)

The passive voice adds horrible bloat to your sentences and lacks the vigor and strength of active sentences.

Below are some examples of lucky passive sentences that will be given sexy linguistic makeover:

Before (Passive)

  • The bat was swung by John
  • The fire was extinguished by Dave
  • The documents were searched by Fred

After (Active)

  • John swung the bat
  • Dave extinguished the fire
  • Fred searched the documents

See the difference here?

After their linguistic makeover (ooh la la) these passive sentences became shorter, stronger, and clearer. Making them more entertaining and easy to read.

For more information on the active and Passive voice check out “The Elements of Style” by Strunk and White.

2-Use “Slap-You-in-the-Mouth” verbs

Writing is a form of communication, and, in order for our writing to communicate effectively, it must be  easy to understand, writing is easier to understand (and more memorable) when it is simple, strong and swift.

Your choice of verbs have a huge impact on how strong and enjoyable your writing is. The right verbs give your post a muscular, grab-you-by-the-throat effect that sucks your reader in like a raging tornado.

And according to legendary copywriter John Carlton

Good copy goes light on adjectives, and heavy on action verbs

The strongest verbs have just one or two syllables, with stress on the second syllable to drive the rhythm of the sentence forward.

For Example: lash,reject,unleash,stomp,destroy,hail,smash.

Check out  this example below too see first-hand how the right verbs beef up your sentences.

(Before)

The toddlers had taken control of the mansion.

He quickly became very angry

 

(After)

The toddlers seized the mansion.

He exploded with anger.

Fascinating how three words can be condensed into one isn’t?

Consistently using powerful verbs throughout your posts will make them more enjoyable, accurate and inject more “ummphh!” into them.

Onward,

3-Make Your Writing Easy for Monkeys to Process.

Write to the Chimpanzee Brain.Simply. Directly.- Eugene Schwartz

That means making your writing itself and its presentation easy to understand and view.

In his book the art of plain talk, Dr.Rudolph Flesch analyzes what makes writing easy or difficult to read. He advocates that 70-80 percent of your writing should be made up of one or two syllable words which will make it easier to  mentally digest.

Now, speaking of mental digestion…

Longer sentences mean longer thoughts. Longer thoughts mean more mental effort is needed to process the information.

Take a look at the structure of the page and paragraphs on this article on the benefits if breathing by Leo Babauta from Zen habits.

The zen habits page is crisp, clear and beautifully simple.

  • There is plenty of white space.
  • There isn’t any visual noise.
  • The paragraphs are short and sweet.
  • The sentences are simple and concise.

Compare them to this horrific excuse for page.

  • The sentences stretch too far across the screen putting excess stress on the eyes.
  • The color is inconsistent and wild looking
  • The background looks like it was edited by a 4 year old who just learned how to use Photoshop.

It’s just. BLUERGH.

Using short sentences and action verbs creates, hard-hitting, butters-smooth copy that readers can’t resist. Combine that with short paragraphs (3-4 sentences max) and you’re giving readers a tasty looking, engaging post that feels warm and welcoming, when compared to an intimidating chunk of text that makes them hurriedly click on the big red X button.

 4- Dump Corporate Language in the Bin

Everyone who is reading your writing wants something out of it. They don’t care about how intelligent or well-educated you are.  They want to talk to someone who understands them. Someone who they can relate to and feel a human connection with.

And according to a survey by the National Center for Educational Statisics “40 to 44 million adults have literacy competency skills at the lowest level.” They can understand only the simplest written instructions.

So, over-complicated corporate speak kills the relatability of your writing and makes it harder for readers to bond with you through your words.

Corporate speak can be spotted by its:

  1. “Fluff” words with no solid meaning
  2. Unnecessary adjectives
  3. Sleep inducing bloated sentences
  4. Large chunks of text that are hard on the eye.
  5. Over-complicated words

Remember all these things murder your readers attention.

They are to be terminated on site.

Take peek at the paragraphs below.

NO. 1

Would you like to make an extra $10,000 a month importing almost any product of your choice?  (Well I’ve been doing so for almost a decade now and have taught my wife Amy how to aswell) Then keep reading. By the time you finish this special report you’ll be well on your way to creating your own importing empire!

Now read this.

NO. 2

If you have an extremely strong desire to obtain an extra of $10,000 a month through importing a vast array of products of your own choice, pay careful attention to this special report providing privileged unprecedented information that is unavailable elsewhere to you.

You see the difference?

Regardless of your readers educational background, simple words and shorter sentences make reading smoother for everybody.

Dr.Flsesh also advocates using definite words. This means using nouns, pronouns, verbs and names to make your writing as specific as possible.  The more specific you are, the less processing your reader has to do to understand your message.

For example, instead of:

Want to acquire an aesthetically appealing physique?

Say:

Do you want to pack on up to 10-30 pounds of rock hard rippling muscle within a year?

Got it? Good.

Next up…

5-Inject Emotion by Arousing Your Readers Senses

Which of these sentences is more exciting and interesting to you?

1: You get a delicious smooth Heaven’s chocolate bar that you’ll never forget.

2: You’ll lose yourself once the luscious ,mouth-watering taste of Heaven’s smooth abd rich chocolate seductively melts in your mouth. Caressing your taste buds and lifting your body and soul into “heavenly” indulgence.

Answers obvious isn’t it? The second paragraph is bursting with powerful sensory adjectives. These adjectives create bright, clear, impactful images and feelings.

They allow your reader to picture and feel what you say in their minds which creates something amazing.

It creates an experience.

When reading the first example above. You just saw words across a screen that you processed, it kinda sounded like a marketing claim too, however…

The second sentence arouses feelings and emotion.  The words purposefully push visual and kinaesthetic buttons in your brain. Making you picture chocolate slowly melting in your mouth, making you feel the rich, sweet texture gliding along your tongue. It grabs you by the hand and takes you on a sensory journey.

Which makes your writing more “tangible” and more of an emotional experience.

Emotional experiences are created by using the following senses:

  • Visual ( sight)
  • Auditory (sound)
  • Kinaesthetic (feeling or touch)
  • Olfactory ( smell)
  • Gustatory (taste)

These senses are the “ingredients” of any experience.

In fact, that’s what memory is.

A collection of sensory experiences in your brain.

Think about your first kiss. Maybe you remember the feeling ( Kinaesthetic), or maybe you remember how the person looks (visual), or maybe you remember the smell of their clothes (Olfactory).

Either way, there is a main sensory ingredient that hooks that experience into your brain and makes it a memory.

The secret to skyrocketing the power of your writing lies in activating the sensory elements in your readers brain through your words. Turning up the intensity of these sensory elements is what causes a powerful internal experience that stirs your readers emotional cauldron to the point where they are bubbling with emotion and happily take the action you desire them to take.

Now, go out there and work your magic!

What point did you find the most fascinating and what would you add? Let me know in the comments section below.

All image rights are held by https://www.flickr.com/photos/photosofsrilanka/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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